We Advocate.

We lead statewide parks and recreation policy and planning with purpose.

• Policy positions are developed with intention and transparency
• Strategic partnerships amplify our collective voice
• Advocacy elevates parks and recreation as a public priority

We Teach.

We deliver high-quality professional development that reflects industry best practices.

• Professional roadmaps guide growth at every career level
• ​Future certifications reflect evolving needs and national standards
• Communities and local leaders understand the value of parks and recreation​

We Inspire.

We uplift and celebrate the parks and recreation profession.

• Parks and recreation professionals are recognized for excellence
• Members are deeply engaged with mParks programs and benefits
• Public outreach showcases the transformational power of our work

We Unite.

Financial

Internal & Board + Staff

We champion fairness and access—within the Association and in the communities we serve.

• Our programs reflect the full diversity of Michigan
• Membership is welcoming and representative
• Universal design and accessibility are embedded in everything we do

We ensure long-term financial sustainability.

• Budgets are forward-thinking and growth-oriented
• Revenue sources are diversified and balanced
• Financial targets support strategic investments

The development of this plan included:

• Stakeholder surveys (June 2024)
• Strategic workdays with staff and board (July–October 2024)
• Leadership Team Retreat & Draft Review (September 2024)
• Facilitator follow-up and accountability check-in (September 2025)