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Organizational Awards

The Michigan Recreation and Park Association honors exemplary park and recreation professionals and citizen advocates through the Association’s annual awards. Honorees embody the core values of the profession, demonstrate the highest level of performance in their job duties and maintain a tremendous commitment to mParks and its membership. See below for information on the various awards categories.

Design

 

JUDGING CRITERIA

Winners of the Design Awards will be determined using the following criteria. Please make sure your nomination is a complete representation of your nominee.

  • 2-3 Pages of typewritten Narrative
    • Community Size
    • Project Budget
    • Description
    • Role of the submitting professional
    • Project Purpose
    • Unique problems or techniques used
  • Local Significance
  • Images with Captions (10 MAX)
  • (3) Plan views of the project
  • Degree of Innovation
  • Aesthetic Quality
  • Functionality
  • Construction Viability
  • 200 word description to be read if project is selected

* Some awards may not be given out each year, pending nominations
* Provide support information as required to give your nominee the best chance to win an award this year!

 
  • Facility Design - Community Centers, indoor pools, gymnasiums, indoor sports complexes, welcome / information centers, nature centers, restrooms, picnic shelters, park support amenities.
  • Landscape Design - gardens, landscape art, earth sculptures, interpretive pathways and gardens, reclamation projects and conservation projects.
  • Park Design - projects contain landscape and facility components; examples include splash pads, outdoor aquatic facilities, sports fields, playgrounds, and trails and linear parks.
    Innovative Park Resources - recognizing an innovative maintenance program, equipment design or revenue producer.

Programming

 

JUDGING CRITERIA

Winners of the Programming Awards will be determined using the following criteria. Please make sure your nomination is a complete representation of your nominee.

  • 1-2 Pages of typed Narrative
    • Degree of Innovation
    • Revenue Producer/Budget Savings
    • Fundraising
    • Use of Promotional Tools
    • Use of Management Practices 
  • A minimum of 2 images or relevant file uploads with captions
  • 200-word description to be read if project selected
 
  • Innovative Recreation Programming - honoring creative recreation programs, fundraising activities, promotional tools and/or management practices.

Marketing

 

JUDGING CRITERIA

Winners of the Marketing Awards will be determined using the following criteria. Please make sure your nomination is a complete representation of your nominee.

  • Design
    • First Impressions (Gut Reaction)
    • Visual Appeal & Readability
    • Consistency
  • Content 
    • How did the organization leverage available resources?
    • How did the message differ from one platform to the other?
  • Usefulness for Intended Audience/Impact
  • Did platform choice match the target audience?
  • Community Engagement
  • ROI (traffic to website, program registrations, email sign ups, etc.)
  • Effectiveness of Message
  • Call to Action Effectiveness
  • 200-word description to be read if project selected
 
  • Seasonal Brochure / Activity Guide - Entries are judged on graphic design and use of photography and/or artwork, as well as creativity, sentence structure and description writing.
  • Web Site - Judging will focus on site functionality, ease of use, design and content.
  • Social Media Campaign - Judging in this category will be based around a social media campaign’s overall effectiveness, creativity, adherence to best practices and results. Social channels can include Facebook, Twitter, Instagram, Snapchat, Google+, YouTube or a combination of channels.
  • Graphic Design Piece - Judging in this category will evaluate a marketing piece’s creativity, graphic design and overall messaging effectiveness. Digital and print submissions are both accepted.
  • Integrated Marketing Campaign (IMC) - honors the agency, professional or organization that has developed an outstanding campaign using a variety of coordinated mediums to deliver an effective message to an audience.
  • Media Advocate - highlights a member of the media community who has been a vocal supporter of parks and recreation. Nominees may be a member of any media community, including television, radio, newspaper, online publication, etc.

special agency award: covid-19

 

JUDGING CRITERIA

Winners of the Special Award will be determined using the following criteria. Please make sure your nomination is a complete representation of your nominee.

  • 1-2 Pages of Typed Narrative
    • Direct Impact on Community
    • Population Served
    • Staff and Community Partners Involved
    • Degree of Innovation
    • Revenue Producer/Budget Savings
    • Fundraising
    • Use of Promotional Tools
    • Use of Management Practices
  • 200-word description to be read if project selected
  • A minimum of 2 images or relevant file uploads with captions
 
  • This award recognizes agencies for the creation of outstanding services or practices in the face of the Covid-19 pandemic.   Agencies must explain how their organizational changes are sustainable for future operations and how they are unique to their communities.

 

NOMINATE