Calculating the Return on Investment: An Overview
mParks and the 2020 Conference Committee have two priorities:
- to make the Conference & Trade Show worthwhile for you to attend; and
- to make it possible for you to be there.
We’re working hard to create a conference full of valuable sessions, networking opportunities, relevant topics and hands-on tools that attendees will be able to implement in their agencies immediately following the Conference. No one can predict the future, so the education, contacts, and relationships you can gain and maintain during this year’s Conference will be priceless in the upcoming years as we work through the challenges currently facing our industry.
The 2020 Conference will help you discover and implement ideas that deliver results. It will help you reconnect with and make new contacts with industry professionals, suppliers, advocates, and experts with innovative strategies and solutions to share. At the end of the Conference & Trade Show, you’ll leave feeling re-energized and inspired, and will bring tools and resources back to you agency to help navigate the road ahead.
Justifying your attendance to your immediate supervisor, local leaders or to policymakers may be a challenge due to the budget pressures of local government. To help you make the best case for conference attendance, mParks has assembled a Conference & Trade Show ROI Resources Tool Kit to help you calculate the Return on Investment (ROI) for the investment in conference attendance. mParks acknowledges ASAE, CPRS and the Center for Association Leadership for the basis of the ROI Tool Kit.
- Focus on what you will specifically bring back to your agency
(Hint: what issues are you grappling with now? Find sessions that address that issue)
- Offer to write a report or deliver a short presentation and Q&A to your co-workers who are not able
to attend so others will get some of the benefits of your conference attendance
- Share the notes and/or speaker handouts with co-workers
- Write a plan on who will cover for you while you are away, and share their buy-in to your absence
- Offer to share a room to reduce travel expenses
- Note the registration deadlines to get the best rate possible!
The Big Tip:
When you propose a conference for approval, don’t focus on how much you want to go;
focus specifically on what you will bring back to the organization as a return on their investment.
Tool Kit contains: