mParks Branding Toolkit

After rebranding from MRPA to mParks, we developed a free marketing toolkit for members to save time and money with promotional efforts. Our industry is stronger when we work together, so help us invite all of Michigan to Come Out and Play! Log in to view the toolkit!

Contents & ways to use the toolkit:

  • Use the theme song in your video promotions -- who can resist that catchy tune??  
  • Create a radio PSA about parks and recreation with our radio scripts, or modify it to promote your own programs!
  • Share the suggested social media posts for Facebook & Twitter.
  • Display the mParks logo on your website and link to, where we're sharing all the great things our industry is doing!
  • Be sure to tag us on social media and/or contact us via phone/email if you find ways to use these tools. We'd love to know how the new mParks brand and resources are helping our members!

The mParks Marketing Toolkit is a benefit of being a member of Michigan Recreation and Park Association.

 member login

Examples of agency use: 

Several agencies have taken advantage of the Come Out & Play theme song, mParks logo and text from mParks' elevator speech to save time and money in creating their promotional videos. Click here to view more examples of how mParks member agencies are using the promotional toolkit.

Eaton County Parks & Greenspace 

Help Promote Come Out & Play on iTunes

All mParks members are invited to use the “Come Out & Play” song for department promotions free of charge, however the song is also available for the general public to purchase via iTunes for just $0.99.

Please promote the song to your friends, family, patrons, and residents. A portion of the proceeds will directly benefit mParks, and resources for promoting Come Out & Play on iTunes are available below.