About mParks

The voice of Michigan's parks and recreation community

mParks is committed to proving parks and recreation matter; that they improve quality of life and contribute enormously to our economy. mParks provides advocacy, resources, and professional development opportunities to a devoted and diverse membership of park and recreation agencies, professionals, vendors, and advocates.

We Advocate 

mParks shares the value of parks and recreation by engaging with government, foundations, media and other entities. We share the story of parks and recreation to ensure adequate funding and public support, so we can continue providing value to Michigan residents and visitors.

We Teach 

mParks creates programs that educate and inform key audiences (within the parks and recreation community and for communities they serve) about conservation, health and wellness and other issues vital to parks and recreation in Michigan.

We Inspire

It's easy to forget how good it feels to play and to get outdoors. mParks helps remind people of the freedom and adventure and joy of parks and recreation through public outreach and events. We invite all ages to get active, have fun, and foster a connection with the outdoor world.

Becoming mParks - the rebranding of MRPA

The process for developing new branding and identity for Michigan Recreation and Park Association (Formerly "MRPA") began in the fall of 2014 at the Strategic Planning Board Retreat. The development of an integrated marketing strategy for mParks was identified as an operational priority at the retreat, and an Integrated Marketing Ad Hoc Committee was formed to begin the process. 

Through good fortune and cultivating relationships, mParks leadership connected with Mark Lantz from Factory Detroit, whose past work includes the “Pure Michigan” campaign. Mark and his team guided the Integrated Marketing Ad Hoc Committee through the process. mParks is humbled that Mark and the Factory team developed the entire campaign, and that any production costs were funded by an extremely generous donation from Past President Vic Chiasson, who capably led the committee. 

Members - Get Involved

Incorporate the message of mParks and the invitation for all to "Come Out and Play" at the local level by accessing the toolkit of marketing resources.

With the New Look, a New Tune!

On Wednesday, July 8, 2015 mParks unveiled its new logo and brand identity at Come Out and Play, our annual advocacy and outdoor education event at the Capitol in Lansing. Along with the new brand identity, mParks worked with recording artist Taylor TaylorFactory Detroit, and Yessian Music to produce our first-ever theme song, aptly titled "Come Out and Play." It's a catchy tune with a message we believe in. Give it a listen!

Written by Mark Lantz and Tom Parr, performed by Taylor Taylor. Copyright Factory Detroit and Michigan Recreation and Park Association. 
Used with permission.

More information regarding the brand unveiling can be found in our news release.

Take a look at some behind-the-scenes footage of the song's creation from start to finish!

Come Out & Play - June 2015

Special thanks to My North Media, who shot and compiled some great video footage of the day!

Our invitation: Come Out and Play

It's easy to forget. How good it feels outdoors. How good it feels to put aside your chores and obligations and play a little where skies are blue, trees are green, and water runs. How good it feels to make time for friends, family, that special someone. . . and yourself. It's easy to forget the most important lesson of your childhood. . . that nothing quite compares to the freedom and adventure and joy you'll find on the other side of the wall. We understand. We're the people of the Michigan Recreation and Park Association. Making better parks, better communities, better lives, and a better state for all. And we're here to invite you out where the air is fresh and the world feels new. Your state parks. Your county parks. Your community parks and recreation areas. It's a wonderful world out here. Be sure to join us. The Michigan Recreation and Park Association. Come out and play.